At the core, buying and selling are social activities. Think about how much you depend on your digital neighbors — checking your social networks and online reviews — before you commit to buying something important. Even if it’s not a major purchase, other people’s opinions and experiences consciously and unconsciously factor into your buying decisions.
Gone are the days when sales only happened over a handshake. Today, the world moves at light speed over digital channels. Social selling lets you reach buyers everywhere, from your favorite social media accounts. Let’s explore how.
What you’ll learn: What is social selling? Why is social selling important? The 4 pillars of social selling Key tactics for social selling on social media How to find sales opportunities with social selling tools Best social media platforms for sales Tips for engaging with prospects on social media
Read the full article on Salesforce.org blog.
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