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What Is Sales Enablement? A Complete Guide

November 14, 2023 by jeffrey.steen@salesforce.com Leave a Comment

Sales enablement is all about training your reps to sell — and sell better. You coach them, educate them with content and certifications, and bring them together at events like sales kickoffs. It’s anything you can do to help them close more deals, faster.

Then the tough question comes: “Did it work?”

The pressure is on for sales leaders to create enablement that makes a real impact on revenue goals, and prove that it’s working. This guide will show you how. We’ll cover the ins and outs of sales enablement — what it is, why it matters, and how you can measure success.

Make your enablement about results, not effort

Learn how Enablement from Sales Cloud ties training and coaching to revenue goals, and helps your reps improve.

Reach your revenue goals What you’ll learn:

Read the full article on Salesforce.org blog.

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