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What Is Sales Data? And How Does It Help You Sell Better?

October 12, 2023 by jeffrey.steen@salesforce.com Leave a Comment

Every quarter, my clients’ data footprint continues to expand. Whether it’s customer response rates, leads in pipe, or quota attainment, there is always another metric to track.

The motivation for this? AI tools and capabilities are expanding at a rapid clip, but they only make sales more efficient if they’re powered by data. The problem is, many clients don’t know what data to pull or how to organize it.

That’s where a clear sales data collection and analysis process comes in. Learn how to pull in the right data and analyze it effectively. Use insights from that analysis to frame effective sales strategies, while maximizing the impact of AI on your sales process. Then watch as you outperform every sales team in your industry.

What you’ll learn:

What is sales data?
Why is sales data important?
What are the different types of sales data?
How to find and collect sales data
How to

Read the full article on Salesforce.org blog.

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