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What Is Lead Qualification and How Does It Work?

March 5, 2024 by Erin Hueffner Leave a Comment

Reps spend only 28% of their week actually selling, according to the State of Sales Report. What’s more, 69% of sales professionals agree their jobs are harder now. And yet, they’re under enormous pressure to hit their targets. That means sales teams need to hone in on the highest quality leads to make their numbers. That’s where lead qualification comes into play. Let’s talk about what it is and how to do it right.

What you’ll learn: What is lead qualification? The importance of lead qualification Common types of qualified leads A step-by-step guide for qualification Three lead qualifying frameworks Lead qualification checklist Drive pipe faster with a single source of truth

Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast.

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Read the full article on Salesforce.org blog.

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