What do networking events, parties, conferences, and speed dating all have in common? They attract likeminded people looking for connection. With each conversation, an exciting and memorable interaction might evolve into a lasting relationship. In these settings, the aim isn’t to meet everyone; it’s about finding the ones whom you resonate with, where the connection feels just right.
Sellers are also on a mission to find the right match. According
to Harvard Business Review, the first five minutes of prospect contact are make-or-break for hooking leads, much like landing that second date. However, effective lead management is not all about the first impression. It’s about building and continuously nurturing connections in order to build a strong customer relationship that wins you deals.
What you’ll learn: What is lead management? Why is lead management important? Stages of lead management 9 best practices for lead management 6 lead management tools and
Read the full article on Salesforce.org blog.
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