In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?
From building trust and fostering deep, meaningful relationships with your most valued customers to seizing new opportunities to elevate your brand, effective key account management lays the foundation for sustained success.
What you’ll learn in this blog: Beyond sales: What is a key account manager? Why is key account management important to consumer goods? Best practices for key account management in consumer goods Using key account management to drive growth Beyond sales: What is a key account manager?
While key account managers work collaboratively with sales teams, their objectives are different. Consumer goods sales teams are responsible for driving
Read the full article on Salesforce.org blog.
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