By: Leslie Stompor
What is Data Analytics?
You know what data is: facts and figures and info. And you know what analytics is: analysis involves looking at facts and coming to conclusions. So how do they fit together?
Easily, it turns out! It’s hard to draw conclusions without having facts to consider, so data doesn’t do much for you unless you analyze it. Data analytics is two sides of the same coin. In data analytics, you analyze raw data in order to draw conclusions about it. Done correctly, the analysis reveals trends and metrics that you couldn’t see just by looking at the information. This helps you avoid relying on the HIPPO: the Highest Paid Person’s Opinion, so you can use facts rather than opinions to guide decisions.
What is Big Data?
You’ve probably also heard the term big data. It’s the nearly uncountable things in that
Read the full article on Salesforce.org blog.
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