Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels, search engines, and paid media campaigns. The challenge? You need to convert all those visitors into paying customers. That’s where conversion rate optimization (CRO) comes in.
CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). No matter how many visitors you attract to your digital storefront, website traffic is only half the battle. With the right CRO strategies, you can create engaging customer experiences, earn loyalty, and increase your revenue.
What you’ll learn:
What is a conversion rate?
How do you calculate a conversion rate?
What’s the average conversion rate?
Your conversion rate might not tell the whole story — look for context
Where to start if you want to improve your ecommerce conversion rate
Checkout and payment are
Read the full article on Salesforce.org blog.
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