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What Is Channel Activation? 6 Steps to Selling with Partners

July 12, 2024 by Dini Mehta Leave a Comment

We all know sales teams have to do more with less. We live in an era of tighter budgets and higher margins. It’s a tale as old as time: economic hardships force sellers to adapt their methods. That often means finding channel partners to expand your reach without adding headcount. But you can’t just find a channel partner and expect them to fly solo. For a new channel to be successful, you need an activation plan.

What you’ll learn: What is channel activation? Why is a channel activation plan important? 6 steps to building a channel activation plan Features to look for in sales channel activation software Set partners up for success and win together

See how to give partners clear onboarding goals and automated business insights to grow faster, together.

Watch the demo

Read the full article on Salesforce.org blog.

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