Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Using data from a variety of sources, including research, accounts, orders, and customer assets, this “factory” is how salespeople are making it easier to identify sales leads that may need to upgrade, modernize, or replace their systems. As a result, the sales team reduced its time to close by 30% — an impressive figure for a company with so much competition.
As a sales professional, it’s your job to find qualified leads and convert them into customers, but the process can take some time to get comfortable with — and more importantly, good at. Read on to get a closer look at the characteristics of a qualified sales lead, how long it takes to turn a lead into a customer, how to use technology to your advantage, and more.
What you’ll learn: What is a sales lead?
Read the full article on Salesforce.org blog.
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