Imagine a runner getting ready for a big race. She’s familiar with most courses, but not this one. What will the landscape look like? What obstacles will there be? Enter the coach, who has guided countless runners to wins on this very course. He helps her determine the pace and technique necessary to efficiently navigate each stage of the race while avoiding risks.
That’s how a sales funnel works. With the right coaching from a seller who knows the path from awareness to close, prospects can quickly discover, evaluate, and buy a solution that fits their unique needs.
The question, of course, is: How do you know what course your buyers will take? And how do you help them navigate it?
To answer these questions, let’s take a deeper look at the sales funnel — what it is, how to create one,
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