Think about the last time you watched a football game. Did the game jump from the first quarter to the fourth, skipping the middle two quarters? Did the quarterback throw a pass before the ball was snapped? Probably not. There are guidelines and rules that determine who does what and when, from kickoff to when the game clock runs out. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time.
Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins.
What you’ll learn:
What is a sales cycle?
Why is a sales cycle important?
What are the 7 stages of a sales cycle?
3 ways to optimize your sales cycle
Follow a clear path from prospecting to close
Sales
Read the full article on Salesforce.org blog.
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