Every sale is a story of connection between needs and solutions, questions and answers. And a sales customer relationship management (CRM) system is essential for making these connections. A sales CRM helps track interactions with customers and creates meaningful engagements that drive business forward.
Most sales organizations aren’t taking advantage of this pivotal sales tool. The latest State of Sales report shows that two-thirds of sales pros say they’re overwhelmed with too many sales applications, and only 37% agree that their organizations take full advantage of their CRM. Let’s explore how a sales CRM can help you improve productivity and simplify your operations to make every customer interaction count.
What you’ll learn: What is a sales CRM? Why is a sales CRM important? How does a CRM help increase sales? 5 CRM best practices Does my company need a sales CRM? Tips for choosing a CRM
Read the full article on Salesforce.org blog.
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