With today’s customers expecting seamless service, personalized interactions, and solutions that anticipate their needs, smooth partnerships – including those between sales and service – within businesses are crucial.
When sales and service functions are working in different systems and processes, it becomes difficult to deliver on these high expectations. While our research finds that 79% of customers expect consistency across departments, 56% often have to repeat information to different representatives, leading to incohesive (and frustrating!) experiences. When your departments don’t have access to the same, up-to-date information, it affects employee productivity, leads to increased costs, and ultimately impacts customer satisfaction negatively.
Giving your sales and service teams visibility into all customer data doesn’t just save your business money – it has the potential to drive revenue growth. With 85% of decision makers saying that service is expected to contribute a larger share of revenue this year, orgs are looking to
Read the full article on Salesforce.org blog.
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