As technology advances, the state of customer service changes along with it. Our research shows that 65% of customers expect companies to adapt to their needs, and technologies like generative AI will play a major role in meeting those evolving expectations. Here are five customer service trends to keep in mind as you prepare for the year ahead.
AI is already a major force for great customer service. But knowing how to use it well will put you ahead of your competitors — and make your customers happier. As you build your plans for 2024 and beyond, make sure these trends influence your decisions.
Table of contents 1. Self-service will get smarter 2. Data will become more centralized 3. Conversational AI assistants will take service to the next level 4. AI will make the frontline more productive 5. Trust will become
Read the full article on Salesforce.org blog.
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