We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. In fact, cold calling accounts for up to 50% of new deals, according to Dale Carnegie Training.
The hard truth, though, is that cold calling can be painful. Many sellers avoid it whenever possible, fearing confrontation and rejection. But with the right cold calling tips, it’s actually easier than you think. With a few simple strategies — most rooted in solid research and planning — you can make successful cold calls without getting cold feet.
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See how Einstein Conversation Insights assists you in sales calls — with intel into what customers are saying.
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