The deeper the relationship, the more we can ask for. It’s why we often ask to split dessert on the first date and move in together on the hundredth. This relationship-building is the force behind lead nurturing. We match the interest level of the prospect and earn the right to ask for more, one small step at a time.
I learned the importance of lead nurturing back in 2008. It was the Great Recession, but I doubled my growth that year because I was focused on the people in front of me, with no ulterior motive other than to strengthen every connection I had.
What worked for me then still works for me now. Here’s how I reach more leads, zero in on the ones that matter, and woo them until they close.
What you’ll learn:
What is lead nurturing?
Why is lead nurturing important?
How do you nurture leads?
Lead nurturing
Read the full article on Salesforce.org blog.
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