Managing Philanthropic Giving in Higher Ed
The more we know about individual donors, the closer we are to reaching our fundraising goals. Those working in Advancement know all too well how important alumni and donor engagement is to the success of solicitations and regular giving campaigns. In the end, these solicitations impact the wider goals of the institution and define a path forward for the growth of the organisation.
It’s not just Millennials and Gen Z who expect personalisation – it’s all of us. Today’s technology empowers us to create compelling journeys and expand our understanding and ability to measure engagement across all our fundraising efforts.
Well-executed multi-channel fundraising and stewardship campaigns increase donor affinity, participation and donation size.
The journey a donor takes goes hand in hand with the experience the institution is able to provide. We speak in depth about tactics such as cultivating a
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