We get it—when you hear about Data Cloud’s Unified Profile, your mind jumps straight to “golden record.” It’s tempting to think of it as a shiny new customer master, a shortcut to perfection. But before you lock in that idea, let’s take a step back and reset some expectations. Understanding what the Unified Profile is (and what it isn’t) will help you use it more effectively in your designs.
Here’s the key takeaway: Data Cloud’s Unified Profile isn’t here to replace your mastered data. Instead, it links your fragmented data together, giving you a full, dynamic view of your customers. And that’s where the magic happens—bringing context and connections without forcing compromise.
Let’s break it down.
Data Cloud is a system of reference
By now you’ve heard that Data Cloud brings all your customer data together to give you a single view of your customer. Data Cloud should be ingesting
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