As we enter peak holiday shopping season, consumers are in no rush to check off items on their shopping lists. Our Shopping Index data shows that retailers across the globe held steady on discounts in the third quarter, and shoppers responded by playing coy – much like they did in the previous quarter – patiently waiting for price drops.
Overall, online traffic remained strong – growing 3% globally and 2% in the U.S. – with consumers continuing to research products online and, in many cases, going into the physical store to purchase. That’s a good sign for retailers this holiday shopping season, as online research likely indicates shoppers’ intent to buy, just not at current prices. It also could mean shoppers are waiting to purchase from their favorite retailer or brand, after several years of switching due to availability and value.
The quarter’s online sales were essentially flat (+1%)
Read the full article on Salesforce.org blog.
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