Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? What are the next steps for email engagement?
When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. AOL was still a player in the mailbox provider game. And despite being six years old at that point, DomainKeys Identified Mail (DKIM) authentication still hadn’t been widely adopted.
Things have changed a lot with email engagement over the last 14 years. DKIM is no longer a ‘best practice’ but a requirement for ensuring mail reaches the subscriber inbox. AOL is still around, but it’s now part of Yahoo, and serves as the inspiration for many memes.
Perhaps the most important change is that
Read the full article on Salesforce.org blog.
Leave a Reply