Turning prospects into customers is a bit like a relay race. Imagine the marketing team as the first runner. They’ve sprinted hard, nurturing each lead with care and precision, and now they’re holding the baton of customer interest. Next up is the crucial moment: passing the baton to the sales team, set to dash to the finish line, er, close.
This is the thrust of converting marketing qualified leads to sales qualified leads (MQL vs. SQL). If handled poorly, the lead can slip right through your fingers and you lose the deal. That’s why it’s so important to get the handoff right. Fortunately, knowing the right strategies and a few expert tips will help ensure sales success.
What you’ll learn: What is a marketing qualified lead (MQL)? What is a sales qualified lead (SQL)? MQLs vs. SQLs Where does an MQL vs. SQL fall in the sales funnel? Why
Read the full article on Salesforce.org blog.
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