A new list of leads pops up on your computer. With the end of the quarter fast approaching, you’re tempted to dive right in and call them all. But your to-do list is long and your calendar is full. You don’t have a ton of time to devote to cold calls before quarter’s end.
Then you open the list and see that many names have already been qualified by your marketing team. Whew. The list is instantly more manageable. Now, it’s your turn to determine which of these marketing qualified leads (MQLs) are sales qualified leads (SQLs) so you can follow up.
We’ll break down the sales qualified lead process — including what they are and how they differ from MQLs — so you can maximize your time, target your approach, and increase your win rate when it matters most.
What you will learn: What is a sales-qualified lead (SQL)? What
Read the full article on Salesforce.org blog.
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