It’s true: I once fell asleep during a sales kickoff. I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row.
When I came to, I made a solemn vow: When I became a sales leader one day, I’d never throw a boring sales kickoff. Today, I’m Head of Sales at Slack, and I’ve made good on that promise (or so my team tells me).
Here are my strategies for throwing a sales kickoff that captivates and energizes your team for the new year. It starts and ends with a simple principle: Put yourself in your audience’s shoes, and give them something good.
What you’ll learn:
What is a sales kickoff (SKO)?
What should be included in a sales kickoff?
How do you plan a sales kickoff agenda?
Sales kickoff tips and best practices
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