Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. Some of you are looking for bottom-line improvement, some of you want top-line growth. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful.
Where is your organization in this AI-powered world? Are you running, walking, or crawling? We spoke with dozens of executives and surveyed 1,390 retailers globally to see how they are using AI. They’re focusing their time and resources on several key areas that help them grow revenue and build relationships.
What do shoppers want next?
See how 1.5+ billion consumers are shaping shopping trends — from holiday sprees to everyday needs.
Get the data Focus on the
Read the full article on Salesforce.org blog.
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