The phrase “customer experience” gets thrown around a lot these days. But what does it really mean? That’s not as easy to answer as you might think. The concept is tough to define because it includes so many different aspects of the customer journey from the contact center to the field — and beyond.
But this much is clear: customer experience can’t be ignored. Our research shows that 80% of customers say the experience a company provides is as important as its products and services. Let’s take a few minutes to review what customer experience really means, why it matters, and what you can do to make yours even better.
Put AI, automation, and data to work
The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction. Our guide reveals how high-performing service orgs make it
Read the full article on Salesforce.org blog.
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