If you’re like most sales professionals, you probably still heavily rely on email — and that’s not going away. Even with the advent of social media and other messaging platforms, email remains a top channel for prospecting. In fact, research firm McKinsey found that email is 40 times more effective at hooking customers than social media. That said, there’s a pressing question many of us face every time we write one.
What subject lines actually get people to open?
I’ve made a list of the email subject lines for sales that have worked for me over the years. These not only get opened, but more often than not, they get the response I need to move the deal forward. I’ll walk you through some of these winning subject lines, and why and how they work.
What you’ll learn: What makes a good email subject line for sales? Why is a subject
Read the full article on Salesforce.org blog.
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