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Is Competition Based Pricing a Winning Strategy?

March 12, 2024 by Erin Hueffner Leave a Comment

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing.

But this is not just about getting ahead. It’s about meeting consumer expectations. Let’s take a closer look at how you can use this pricing strategy to attract customers.

What you’ll learn: What is competition based pricing? Pros of competition based pricing Cons of competition based pricing 5 steps to build a competition based pricing strategy What competition based pricing looks like in practice Unify sales, finance, and legal on the #1 AI CRM

When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

Connect every touchpoint

Read the full article on Salesforce.org blog.

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