As Salesforce Admins we’ve always been about action, being proactive in our organizations to drive positive change to help achieve the overall mission and vision. To do that we’ve utilized countless low-code tools like App Builder to create dynamic user experiences, Flow to automate processes, and MuleSoft to integrate data—and now, it’s time to turn our rich customer data into action!
What is a Customer Data Platform (CDP)?
Let’s start with an understanding of what CDP stands for. A CDP, or Customer Data Platform, is a place where a company collects and stores data about its customers. I bet you’re thinking that sounds like what we do in Salesforce already, so we’re all good here, right? Well, CDPs take it one step further. A true CDP has many sources of customer data, such as different CRM instances and other databases all stitched together into a single customer ID. To sum it
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