This article was co-authored by Salesforce Program Manager Anna Bromley and Salesforce Solution Architect Jeff Kallenbach.
From Hackathon pitch to working demo in 14 days
Let me take you back to June 2025. The lights were bright overhead, and the low hum of TDX London buzzed around. Jeff and I were on stage, about a hundred faces looking on as we presented our demo for the Agentforce Hackathon. Good fortune was on our side that day as we won the grand prize: tickets to Dreamforce, flights, and a hotel in San Francisco.
Before I dive into how we went from pitch to demo in 2 weeks, here’s a quick intro. I’m Anna, a Salesforce Program Manager. My career began in sales and marketing, then I moved to project management and, eventually, to Salesforce delivery, which naturally drew me in because of my roots.
Jeff handles the architecture side. He has
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