Inbound vs. Outbound Sales: What’s the Difference and When Do You Use Them?

Which strategy is the right one for your business — inbound vs. outbound sales? It’s usually a combination of both. If your brand is already well-known and in demand, you probably already have a steady stream of inbound sales. If you’re a new business with less familiar offerings, you’ll need to create a more aggressive outbound sales strategy. In both cases, however, you need to maximize leads — and that means finding the right balance of inbound and outbound sales efforts.

We’ll show you the benefits of both approaches, along with six key questions to ask yourself when deciding which sales approach to take.

What you’ll learn: What is inbound sales? What is outbound sales? Inbound sales vs. outbound sales: sales funnel differences Can inbound and outbound sales be combined? 4 questions to consider when choosing inbound vs. outbound sales Drive pipe faster with

Read the full article on Salesforce.org blog.