It’s easy to get swept up in the hype of artificial intelligence (AI) and all the amazing things it can do. But is your organization ready to tap into its capabilities?
You’ve heard AI can create personalized customer experiences that speak directly to their individual financial needs, but that’s hard to do when there isn’t a unified customer record and the customer’s name shows up as “John Doe” in one system and “J. Doe” in another. The complexity only increases if John Doe is nested within a household or as a beneficiary of a trust.
You want to be there in moments that matter, proactively addressing your policyholders’ sensitive life events with empathy and trust, but that’s tough when you’re distracted by having to manually look up information in too many places.
As a fiduciary, you want to act in the best interest of your client and offer the most
Read the full article on Salesforce.org blog.
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