With over 8.5 billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand.
That’s where doing keyword research, and choosing the right SEO keyword, comes in. It’s an art and a science. As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content.
Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content.
But how do you know for sure? Are you certain there are enough potential customers searching for this term? Is the audience large enough
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