For the Oklahoma State University (OSU) Foundation, providing support to students, faculty, staff, alumni, and friends of OSU is all in a day’s work.
However, right now, the OSU Foundation, like many others, has been forced to shift the focus of their giving strategy almost overnight.
Amanda Davis, Associate Vice President of Annual Giving & University Programs at the OSU Foundation, provides some insight into how she and her team have quickly and successfully pivoted their giving and engagement operations to adapt to today’s unique challenges.
Can you give us some background on the OSU Foundation’s focus and major initiatives prior to the COVID-19 pandemic?
We were actually having a great year with our giving campaigns and realizing that our new Marketing Cloud platform was performing far beyond what was initially expected. Our previous email tool was pretty slow and arduous and really limited what we were able
Read the full article on Salesforce.org blog.
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