By: Amy Aronoff Blumkin, VP Brand and Marketing, Anti-Defamation League
The coronavirus pandemic has changed day-to-day operations for nonprofits across the country. Here’s how The Anti-Defamation League (ADL) is altering their marketing strategy to adapt.
The Anti-Defamation League (ADL) is a global leader in fighting antisemitism and hate, with a mission to protect and secure justice and fair treatment for all. Headquartered in New York, ADL has 25 regional offices supporting our mission with locally-focused programs, campaigns, and outreach. The unprecedented effects of a global pandemic have pushed questions about how we communicate and engage with each other into the forefront, requiring the role of marketing to adapt and evolve. Nonprofits are responding by leading the charge, and navigating extraordinary circumstances to build and maintain relationships with constituents. So how is The Anti-Defamation League adjusting our marketing and listening to our audience to ensure we are engaging in meaningful
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