How Personalized Marketing Keeps Customers Past the Honeymoon Stage

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It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, they fizzle out. Engagement plummets, and those once-enthusiastic customers disappear. What went wrong?

In the world of personalized marketing, making the wrong moves can turn a promising relationship into a fleeting encounter. The truth is, our data shows that 81% of customers expect faster interactions as technology advances, and a whopping 73% crave better personalization. Without these, you risk losing customers because of poor service, which is the number one reason customers stop purchasing.

With timely data at your fingertips, influencing customer behavior seems like a slam dunk. But

Read the full article on Salesforce.org blog.