Maximizing the lifetime value of each existing customer can help retailers create incremental gains in the millions over time. To do this effectively comes down to strategy, and ultimately understanding your customers, their behaviors, and what drives them to purchase. It’s about leveraging the valuable data you have on your customers in your marketing efforts. Getting a customer’s initial purchase is the hardest and arguably the most expensive part of this process. Every time after that should get increasingly easier and less expensive if you take the right approach.
Customer experience demands are on the rise. In fact, did you know that 86% of marketers surveyed for Merkle’s Q4 Customer Engagement Report have defined budget to execute personalized messaging? Furthermore, 84% of consumers say being treated like a person, not a number, is very important to winning their business. Are you making the right moves to cater to this growing demand?
The Changing
Read the full article on the Inside the Salesforce Ecosystem blog.
Leave a Reply