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How Erick Mahle Is Using AI to Transform Mortgage Lending

January 30, 2025 by Joshua Birk Leave a Comment

Today on the Salesforce Admins Podcast, we talk to Erick Mahle, VP of Revenue Operations & Digital Transformation at Lendz Financial.

Join us as we chat about how he’s using AI to drive digital transformation and how he started FlowFest, the largest global Salesforce Flow competition.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Erick Mahle.

Solving business problems with Salesforce

Erick was always interested in technology as a kid, helping his dad build computers. However, he originally started his career in marketing. Everything changed when his manager asked him to take over Salesforce for his organization and he saw what he could do with declarative solutions. “I thought it was the grownup version of Legos,” he says.

In his role at Lendz Financial, he’s combining those problem-solving skills with the power of AI to spearhead digital transformation. The mortgage lending

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