Today on the Salesforce Admins Podcast, we talk to Jennifer Cole, Director of Business Intelligence and Automation at 908 Devices. Join us as we chat about how Salesforce Admins can bridge the gap between business processes and data accuracy.
You should subscribe for the full episode, but here are a few takeaways from our conversation with Jennifer Cole.
The importance of understanding the ‘why’ behind data entry
Jen gave a stellar presentation about business processes and data strategy at World Tour Boston, and I wanted to bring her on the podcast to learn more. “Data isn’t helpful if you don’t know your process,” she says, “it’s just interesting facts on a screen that maybe make pretty graphs. But what does it tell you if you don’t know what questions you’re answering?”
More often than not, the people doing a business process don’t understand why they need to log data a
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