It’s the most wonderful time of the retail year: Companies are gearing up for another competitive holiday shopping season. While the 2022 season focused on increasing profitability during a challenging economy, Salesforce’s holiday shopping predictions show that 2023 is all about keeping loyal customers happy.
Why? Because finding new customers is getting more expensive — and marketing budgets are shrinking. Since existing customers drive most of retailers’ revenue, keeping them satisfied this season should be top priority. We expect retailers will do so by using AI and customer data to improve operational efficiency and increase wallet share. You’ll also need to offer attractive discounts.
Turn holiday shopping trends into yearlong retail success
Learn how 1.5+ billion consumers are shaping retail, from holiday sprees to everyday needs.
Retailers must give consumers a reason
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