The benefits of global ecommerce expansion are obvious: Tap into new markets and revenue streams, increase brand awareness, and boost your bottom line. Sounds like a no-brainer, right? The fact is: Global ecommerce can be complex. We surveyed 2,700 commerce leaders and they reported a few steep obstacles. About a quarter of respondents said tax, customs, and cultural sensitivities are major challenges to international commerce.
If you’re considering global ecommerce, these five key steps will help you get started.
1. Gauge your potential in different markets
It’s easy to find digital transaction volume in a given country, but that’s just the starting point. Look deeper: Compare that volume to population size. Check if the digital and logistics capabilities can support more growth. Examine the geopolitical environment to make sure conditions are right. This will ensure that you’re using your resources to establish
Read the full article on Salesforce.org blog.
Leave a Reply