The power of Salesforce comes from its data. When Salesforce launched its CRM platform in 2000, it allowed businesses to control their sales data right from their browser. As more and more customization options arrived, it meant they could build an enterprise application right where their business data resided.
At the platform’s core, its strength comes from the fact that it requires zero additional setup. You can build a UI out of the box, add additional logic, and automate tasks without having to build any bridges to external database systems. Need to add more custom data models? The system is updated for you, courtesy of the metadata layer.
However, 2025 is a far cry from the early days of Salesforce. Now, it’s more common that admins deal with multiple orgs with different users and data models. External systems like Snowflake, Databricks, and AWS are frequently used with Salesforce systems to
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