What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want
Customers don’t want to feel like just another number to your brand. Going with a generic “batch and blast” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. But with dynamic email content, you can create a relevant and timely experience they’ll remember (for all the right reasons).
In an era where privacy and security dominate the headlines, you might be surprised to find that 83% of consumers are willing to share personal data in order to receive more personalized experiences. That’s not just an interesting tidbit to keep in mind. It’s proof that people expect personalized experiences from brands.
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