If my years in sales have taught me one thing, it’s to never assume I know what’s really keeping a customer up at night. Customers are diverse, and their pain points are more varied than you’d think.
If sales were like video games, customer pain points are all the obstacles that stand between a player and the next level. To overcome these obstacles, customers come to sales professionals for solutions. Getting to their heart of their challenges allows you to recommend the right products or services to help. But getting it wrong can lead to missed opportunities.
Learn to understand the unique challenges and aspirations of your customers by asking the right questions, listening carefully, and drawing from your knowledge and experience.
What you’ll learn: What is a customer pain point? 4 types of customer pain points How to identify customer pain points: The Four Fs framework Use empathize
Read the full article on Salesforce.org blog.
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