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Cleaning Data for AI Starts With Context, Not Perfection

July 24, 2025 by mgerholdt@salesforce.com Leave a Comment

Today on the Salesforce Admins Podcast, we talk to Chris Emmett, Salesforce Solution Architect at Capgemini. Join us as we chat about how to clean up your data to prepare your org for Agentforce, and why data without context is useless.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Chris Emmett.

AI requires clean data

I caught up with Chris hot on the heels of his TDX London session, “Prep Like a Pro: Clean Data and Metadata for Agentforce.” He’s an experienced Salesforce consultant who has helped countless organizations of all sizes reboot their business processes.

As Chris explains, unless you have a company of five people that started last week, your org probably needs some data cleanup. And if you want to get started with Agentforce, you need to do the work to make sure the agents you build can

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