Blogs

Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your … [Read more...] about Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

The motto of the artificial intelligence (AI) moment might be: quality data inputs equal quality outputs. There are many ways to unpack that statement. But let’s focus on seven ways conversation design can help make AI-enabled experiences more inclusive of the diversity of ways people input their customer relationship management (CRM) data. This matters because how a person … [Read more...] about Does AI Speak Your Language? 7 Ways Conversation Design Improves Inclusivity

It’s always interesting to look at shopper behavior post-holiday, when we analyze the retail data from the first quarter of the year. What new retail trends will we unearth? What will early results tell us about the rest of the year? Already, Q1 shopping data is revealing some unexpected twists. We were anticipating interest rate cuts, but now that inflation is stickier, that’s … [Read more...] about Retailers See Shoppers Saving for Big Moments Later This Year

B2B marketers are used to wearing a bunch of different hats, from planning journeys to building out first-party data and account-based marketing (ABM) strategies. If that sounds like a lot, it’s because it is. Every marketer we know could use a personal assistant, but with budget restrictions and reduced resources, that’s not always feasible. The good news is that artificial … [Read more...] about 4 Steps To Get Started With Generative AI in B2B Marketing

Summer ’24 is almost here. Learn more about user management below and check out Be Release Ready to discover more resources to help you prepare for this release.  Welcome to a new era of user management! At Salesforce, we believe in the power of community-driven innovation. Your feedback as Trailblazers is invaluable—it’s the compass that guides our continuous improvement … [Read more...] about The Future of User Management | Summer ’24 Be Release Ready