Blogs

Salesforce Marketing Cloud is a vital tool for many marketers. It helps to create and manage their customer relationships with personalized marketing campaigns, plus save time with automation.Salesforce Marketing Cloud is well-known to have the capabilities to support many facets of marketing including dynamic customer journeys, multi-channel campaign execution, pre-and … [Read more...] about 5 Smart Ways To Increase Email Marketing ROI With Salesforce Marketing Cloud

In the past, the climate crisis was mainly the concern of environment and conservation organisations. Today, largely thanks to the work of Greenpeace, WWF, and others, it is recognised as the defining challenge of the century. We all have a responsibility to solve it, and civil society organisations play a critical role. As not all organisations have climate action integrated … [Read more...] about 5 Ways Nonprofits Can Help Solve the Climate Crisis

With 2021 drawing to a close and 2022 just around the corner, many people are reevaluating where they want to be and what they want to do as a career. In the Salesforce ecosystem, it’s a great time to be a Salesforce Administrator, with the role showing an astounding 746% YoY growth in established markets and making up two out of every five job postings. As many enter the … [Read more...] about Mike’s Ultimate 2021 Career Playlist

Duplicate data in your CRM can cause major headaches and wasted time for your team, but a decongested Salesforce org can boost efficiency and increase productivity. Unfortunately, checking for duplicates manually can be a daunting task, especially if you have multiple instances and orgs.AppExchange apps help customers eliminate this significant challenge. Duplicate management … [Read more...] about 9 Duplicate Management Apps to Boost Confidence in Your Data

For many, the month of December is a time to decompress and relax with family and friends. But mention “end of year” to any advancement professional and you’ll likely be met with some combination of wide eyes, deep breaths, and a reassuring mantra such as, “We’ve got this!” As someone who has worked in fundraising, I understand that reaction since over 30% of all giving to … [Read more...] about 3 Tips for a Stress-Free End-of-Year Giving Campaign