Telecommunications companies are under intense pressure. The past decade witnessed the erosion of traditional revenue sources, with significant new growth opportunities having yet to emerge. Now, carriers are pivoting to a new growth strategy to increase sales profitability through productivity, efficiency, and personalization at scale. Many are hoping Artificial Intelligence (AI) integrated into a business support system (BSS) can help them achieve these goals.
Leaders across the industry recognize the promise of AI. Even further, harnessing the power of AI has the potential to enable a whole new level of hyper-personalization, deliver deeper customer insights, and accelerate content generation, all of which can help sales teams accelerate and shorten sales cycles.
AI-powered telecom sales start with data
To truly benefit from the capabilities of AI, particularly generative AI which is expected to deliver $140 billion to $180 billion in productivity gains (above what could be unlocked by traditional AI), communications
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