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Victoria Peppiatt wasn’t an AI expert when she started Phrasee, a marketing technology company using AI-powered copywriting to boost marketing performance and revenue. But that didn’t stop her from reaching over 300 million people who have read Phrasee-generated copy. Put in your earbuds and hit play for our interview with Victoria, Co-Founder and COO of Phrasee, where she … [Read more...] about Why You Don’t Need to be an Expert to be an Entrepreneur

Imagine having 18 years of manufacturing experience, six years of financial services work, and eight years working as a Salesforce admin, while still having time to run, read anthologies, and move to San Diego during COVID. This is the life of Salesforce admin and Trailblazer, Kim Wargo.Kim Wargo is the Salesforce admin with FineMark National Bank & Trust. “It’s difficult … [Read more...] about This Salesforce Admin Shares Her Top AppExchange Apps and Insights

This past spring, we challenged employees to test their innovation by building Lightning web components to solve a wide variety of business cases. That’s because Salesforce Labs helps employees to bring their creations to life on the AppExchange.We compiled 15 of the most imaginative solutions submitted to our challenge for you, but be sure to check out all of the Labs … [Read more...] about 15 Lightning Web Components by Salesforce Labs to Explore

While regional differences and COVID-19 case counts all play a role in universities’ reopening plans, one thing is certain: Digital transformation is now an immediate priority. “Higher education is at a turning point,” says Donna Kidwell, CTO of EdTech at Arizona State University. “We simply can’t assume that the traditional models of delivering education are sustainable … [Read more...] about 5 Things You Can Do Now to Accelerate Your University’s Digital Journey

It’s the end of August, which means a new special episode to recap all of the Salesforce content you may have missed. This week on the Salesforce Admins Podcast, Mike and Gillian have a new episode with a new name, the Podcap. Thank you, Matt Graessle! Do you have an idea for a name? Reach out on Twitter. Join us as we talk about everything going on in August that you shouldn’t … [Read more...] about The Podcap: August