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In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?  From building trust and fostering deep, meaningful … [Read more...] about What Is Key Account Management — and How Does It Help You Grow?

Learn to unlock data and build with AIShow off your AI innovations with the #BuiltWithEinstein QuestJoin an AI + Data Community Tour stopAttend the AI NOW TourParticipate in an Ask Me Anything (AMA) with Salesforce DevelopersAttend a World Tour in your city We are in the midst of the artificial intelligence (AI) revolution, which is creating the most significant shifts and … [Read more...] about 6 Ways To Try Out the Latest AI and Data Innovations From Salesforce

Once a rep is promoted to sales manager, expectations change. Where they once were laser-focused on their own goals, they’re now responsible for training and enabling a team of successful reps. This raises the question: How do you motivate sales managers, and how is that different from managing a sales rep? In this article, we’ll explain how to set up sales managers for success … [Read more...] about How to Motivate Sales Managers with a Thoughtful Compensation Strategy

Today on the Salesforce Admins Podcast, we talk to Michelle Blair, Community Manager at Salesforce. Join us as we chat about Salesforce Community Events, her work with local event organizers, and why you should attend one near you. You should subscribe for the full episode, but here are a few takeaways from our conversation with Michelle Blair. By Trailblazers, for Trailblazers … [Read more...] about Why Salesforce Community Events Are Crucial for Professional Networking

Here’s a customer service statistic that will stop you in your tracks: 80% of customers say the experience a company provides is as important as its products and services. The same study reveals that 88% of customers say good customer service makes them more likely to purchase again.  With so many customers staking their purchasing decisions on high-quality experiences, it … [Read more...] about These 36 Customer Service Statistics Reveal the Secrets of High-Performing Companies